Infomercial Marketing vs Traditional Advertising

Infomercial Marketing can be an alternative to traditional television advertisements. The differences between the two can be show in the following ways:

1) Infomercial spots can be bought at a lower cost than traditional advertising
2) DRTV allows marketers to track results in real-time
3) Progress can be tracked on a per order/ per lead basis
4) Changes can be made to the campaign based on the speed in which results are determined