Gathering leads with DRTV

Many companies are using DRTV to gather information to use for leads. The web sites and phone numbers attached to infomercials create interest even after the commercial has aired. The companies then use the leads to send a news letter, email or maybe make a phone call to follow up on the product. The company can use the information and send product information or promotions. This can also generate leads when the product has move on to being available in retail stores. The customer may have seen an ad on TV and but then faced it in a store. This can be a tool to help the customer recognize the product.