Thursday, August 14, 2008

Factual DRTV

Can there be false DRTV? This depends on your media buyer. The DRTV media buying agency is terribly important to having a successful marketing campaign. A true DRTV campaign is based on a few of the following components:

1) It compliments and enhances your brand while showing the true way the product works

2) Shows the clear and exact way the product works

3) The campaign is tracked per lead/ per order



No comments: