Infomercials use many techniques to entice customers. Multiple payments are a way to offer the viewer an easy way to pay smaller amounts of the full price by credit card. The payments are set to be more affordable to someone who wants the product but can not afford to pay the full cost. The offer is usually extended in some form of "just three easy payments of$19.95". This can increase sales by up to 25%.
Multiple product offer is a technique used that offers one or more additional products for the same price of the original product offered. The products may coordinate with the original, or they could be something completely different. It is good to give a buyer options and enticements, but it can also leave them with too many items to choose from and perhaps not decide on any product.
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