DRTV

While many infomercials aim at educating the viewer about how the product works, others are using a new technique to draw customers in. Some infomercials are using scare tactics or heightened emotional situations to entice you to buy. The ASPCA are running ads showing animals in desperate need of help. The viewer feels as though they would like to do something to help these animals and get them out of their current situation. The commercial features phone numbers and websites so that the viewer may contact at any point during the commercial or even after it has aired.