Hilary Clinton used an infomercial to market her campaign

In February, Hilary Clinton purchased an hour from the Hallmark Channel to market her campaign. The infomercial aired during prime-time hours. Although this has been done by a candidate previously, it is a somewhat new way to market a Presidential campaign. The purchase of this time gave her a full, uninterrupted hour to speak on her own beliefs without any outside influence. Infomercials are no longer just for selling a kitchen knife or a beauty product. It is a new platform for anyone who wants to reach a large number audience. The results can be tracked in real-time and can be redirected depending on the response.