DRTV Media Buying

Many factors go into a successful DRTV campaign. If your production is perfected, but you commercial is airing to the wrong audience, you are missing potential customers. That is why a Media Buyer is so important. A media buyer has expert knowledge of the industry standards and in this case, television spots. They can map out a plan for you to get the best times, the best stations and best price for your infomercial. A good media buyer will assist with marking your demographic and reaching them with your infomercial.

DRTV

While many infomercials aim at educating the viewer about how the product works, others are using a new technique to draw customers in. Some infomercials are using scare tactics or heightened emotional situations to entice you to buy. The ASPCA are running ads showing animals in desperate need of help. The viewer feels as though they would like to do something to help these animals and get them out of their current situation. The commercial features phone numbers and websites so that the viewer may contact at any point during the commercial or even after it has aired.

Real DRTV

Real DRTV can be summed up in a few ways, here are examples of how you can decide if you have real DRTV.

1) The commercial compliments and enhances your brand and shows a clear message about the product or service

2) Demonstrates the product

3) Allows you to track ROI on a per lead and per order basis

DRTV Production and Testimonials

Demonstrations for your product are hugely important to an infomercial. They are a huge reason for a company chooses infomercial advertising. But also as important is the testimonial. When producing an infomercial, it is important to have a good trustworthy testimonial for viewer product connection. The testimonial must be believable and to the point. A viewer should be able to understand and relate to the character of the person speaking.