Presidential Infomercials

Barack Obama bought 30 minutes of time to air an infomercial on his campaign this past October. It was viewed by nearly 22% of the population. The 30 minute program gave Obama an open stage to address what he was campaigning; without interruption. He spoke about his family, showed his day to day life on the campaign trail, and spoke to voters in different states and arenas. It gave Americans a better idea of what kind of person he is and not just the person we see answering interview questions. Although infomercials have been used in campaigns before, it is slightly new to the format and something we will most likely see more of in the future.