The Infomercial King

AJ Khubani is the CEO of NJ based TeleBrands Cooperation who has for the past 25 years, become known as the "King of Infomercials". He has been using DRTV marketing to sell over 2 million steps for dogs and 200,000 earlobe lifts. The necessity of these products is more than questionable. The foolishness in the tone of these products is certain.
So he models his success on the following formula: present an everyday problem and demonstrate the cure to fix it. The dog steps are intended for elderly, lazy or incapable dogs who need to get up on the bed or sofa. For most people, they try to keep the dog off of the furniture. However for some, this product saves them seeing the dog struggle and enables them with convenience. The earlobe lifts are another product that may have disputable necessity, but for 200,000 customers it was a wonderful product to enhance their ears. He has mastered the ways to find simple things that you never knew could become more convenient.