Real-time response

Real-time reporting is a giant reason some companies use infomercials to market their products. The infomercial airs and a number of ways to contact the company appear to the viewer. Whether it be phone number or web address, the customer is given all the contact information during the commercial. They then have the ability to do any further research on line. The company then has the opportunity to view the data to see the relevance the infomercial had on the viewer. Scaling results will enable the company to prepare for a number of things...phone volume and the number of call center employees needed, inventory and the amount of product needed obtain proper order.